PREPARE FOR SCALE: STEP 3 TO BECOME THE BROADCASTER OF TOMORROW

Finding the right video delivery network to support your growing audience and for your largest events is Step 3 out of 5 in becoming the Broadcaster of Tomorrow.

Viewers expect instant-on, HD media at their fingertips. As
a broadcaster, it’s your desire to provide exactly this. Viewers aren’t going
to wait around for buffering content, and they won’t put up with poor picture
quality either. A recent
analysis of 45 billion streams cites buffering, stalls and video start failures
as common causes of lost viewers.  Those
kinds of problems aren’t on their TVs, so why should they expect that on their
devices?

This is why you, as the Broadcaster of Tomorrow, need to
pick a provider who can support broadcast-sized bandwidth. Your success depends
on this!

An effective content delivery network (CDN) can help deliver streaming video
faster. But you must be wary of misconceptions.  For instance, some CDN vendors confuse the
shortest geographic route with the fastest arrival time. Legacy CDNs install
many servers in every large city, claiming this gives them the fastest
delivery.  While that may have been true
20 years ago,
today’s next-generation CDNs include optimization software that automatically
detects the fastest route, which is often not the
shortest.

Verizon DELIVER is
built on a Super PoP architecture
that outperforms traditional CDNsWhat is a Super PoP you ask? Rather than simply install a handful of servers in every city, a Super
PoP consists of hundreds of servers located at strategic locations where many
networks connect. And when this unique architecture sits on top of one of the
world’s largest, most connected backbone networks from Verizon, along with 100+
million wireless subscribers, 7+ million households served by fiber optics
(FiOS), and countless business connections, your viewers are guaranteed a
quality experience.

Still not convinced? We have proof! Verizon
Digital Media Services regularly outperforms our competitors by 33-45 percent
on key quality metrics, such as average bitrate, rebuffering ratio and stream
start-up time. For example, in a recent live broadcast of the 2015 Oscars for
ABC, over 80 percent of viewers watched an HD-quality stream, across every type
of device, whether it was a wireless, Wi-Fi or wireline connection.

In our next Broadcaster of Tomorrow blog, we’ll cover
Step 4: Plan for Revenue. Come back in a few days to learn more!


Rick, Christopher. “Video Viewing Experience
Expectations Far Higher than Video Delivery.” ReelSEO.  3 April 2014. Web.

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